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IOOF
Superannuation App

Objective

Ansible was engaged by the IOOF (a superannuation fund) to investigate and recommend a mobile solution for their employer superannuation product. IOOF was looking for a way to engage the users of their largest employer superannuation product, focusing on passive users and keeping them informed of their superannuation investments.

 

 

 

 

Solution

According to Google’s The Connected Consumer Survey (2015), 55% of Australians under 25 use mobile banking. To get users more engaged, the solution lay in the growing trend for apps that do not demand user initiative but rather rely on the operating APIs, such as notifications, to deliver relevant and contextual information to the user. The IOOF app makes the effort to reach out to its customers through this interaction and tells them when their contributions are made and how their balance is tracking – letting passive users stay passive, but informed.

In pushing information, the app invites the low involvement users to tap through and start valuing their investment more. The app provides an accessible, richly detailed and animated visualisation of their account, satisfying regular users as well as helping new users consider investment and insurance opportunities.

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Results

The app saw strong uptake amongst employees and has been praised for its sleek user interface and easy to digest visual dashboard.

Awards:

  • Australian App Design Awards 2015: Best New Application – Silver
  • Australian App Design Awards 2015: FinTech – Silver

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