We ‘eventised’ the launch of the Macquarie shopping centre by creating MyMacquarie – Australia’s first “SHOPPABLE CATWALK.”
This mobile-enabled catwalk show allowed spectators to quickly move from inspiration to change room and then purchase. As the show progressed, so did the app’s showcase. At the end of the show, the app also showed shoppers how to get to the store to purchase items in their lookbook.
The app, which utilised patented audio watermarking technology, synced with the show so spectators could instantly see product details, know where to purchase, and save favourites to their own lookbook. As the show progressed, so did the app’s showcase.