The Queensland Fire and Emergency Services (QFES) are reliant on their owned media channels (website and social media) to communicate to the public during natural disasters such as cyclones, floods and bushfires. Done effectively, this content can then be shared through earned media on other social platforms and via PR editorial delivered through mainstream media.
Social media is also an avenue the public use to share their own information and images during times of disaster. However the public’s information, while immediate, is often incorrect. If people act on incorrect information, they may evacuate when they shouldn’t or not evacuate when they should. The consequences can be grave, including loss of property and lives.
Ansible was tasked by QFES to develop a solution that would enable a faster way to better inform the Queensland public using verified information during the initial response to natural disasters.