The Big Adventure was Network Seven’s big new reality show for 2014. Contestants competed in a series of tasks for the right to dig for a golden key; 12 of which are buried in a sandy grid. Ultimately one of these golden keys would unlock a treasure box that contained $1 million. The TV show had all the thrills, spills and drama you’d expect of a high budget production.
Whilst adventure-based television can be very exciting to watch, it’s a passive experience for those at home sitting on their lounges. So how do you share the adrenalin and fun with viewers at home? Also, how do you build and maintain show audiences while fuelling social chatter?