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IPG Lab

IPG Lab

Ansible’s Exclusive Innovation Partner

Need to build an app for Amazon Echo or an immersive virtual reality experience, but not sure where to start?

The IPG Lab is our New York-based team of marketers, engineers and creatives. The team’s focus is to find new ways to solve business challenges by applying and implementing the latest emerging technology. Ansible Australia has exclusive and direct access to the IPG Lab team.

Technology Scouting & Partnerships

From CES to Mobile World Congress, wherever there is new technology, you’ll find the Lab team assessing its capabilities and how it can be best utilised for brands. The team works with startups, software providers, hardware manufacturers and engineers to better understand each product, its roadmap and how it can solve business challenges today. Every year, the Lab reviews hundreds of new startups, technologies and products, evaluating them on their effectiveness and ability to deliver on promises through the eyes of brands.

Innovation Consulting

As part of our strategy and consulting service, Ansible taps into the Lab’s innovation expertise to better understand and identify the challenges of our clients. Surveying the vast library of new and emerging technology solutions that the Lab reviews each year, we suggest the best technology to solve each specific business challenge.

IPG Lab 1

Thought Leadership

The Lab produces ground-breaking trend reports and analysis of important events and changes in the technology industry. Every day the latest news in technology is dissected, critiqued and tailored for individual clients. Access to these reports is exclusively available through Ansible.

Product Development

The Lab’s years of experience building innovative prototypes and first-to-market campaigns are directly leveraged in the emerging technology solutions built by Ansible in Australia. Our Australian team of developers and engineers form part of the global Lab development network. This ensures that all local solutions draw from the innovative work that the Lab delivers.

IPG Lab 2