June 6, 2014: Mobile solutions specialist business Mnet was the only agency awarded in three categories at last night’s Mumbrella 360 awards. The Mumbrella Awards forum has emerged in recent years as one of Australia’s most prestigious forums for the recognition of breakthrough communications and initiatives.
Mnet won the highly coveted category for “Bravery”, with a case study built around the agency’s development work on a mobile app that launched in conjunction with this year’s Australia Open Tennis tournament. Experts from media companies and associated agencies said it couldn’t be done. Mnet created the impossible with zero guarantee of any funding.
The app was a record breaker in terms of public attention and involvement, and allowed people to use their mobile phones in front of their TVs in an attempt to return the world’s fastest professional tennis serves.
In addition to the top award for “Bravery”, the Mumbrella judges also recognised Mnet as highly commended in two categories – “Specialist” agency and “Innovation”.
“Winning the Bravery award and the highly commendeds at Mumbrella 360 helps position Mnet at the forefront of mobile innovation,” said Travis Johnson, Mnet CEO. “Our clients come to us for cutting edge solutions and we relish the challenge to create them. It has been a big year and we’re really proud of our work across all categories from Marketing to Enterprise and Government.”