Australian mobile solutions business Mnet has attained a status as the world’s most awarded mobile communications agency following a string of new accolades in 2015 that add to national, regional and global recognition achieved last year.
So far in 2015 Mnet has won eight local and global awards that build on a tally of 27 won in 2014. Since January, the Global Mobile Awards named Mnet as winner of categories for The Most Innovative App and Best Mobile Advertising and Marketing. In Australia, industry body AIMIA awarded Mnet with Best Smartphone or Tablet App in two categories (Government and Entertainment) and local trade media Adnews has named Mnet as Specialist Agency of the Year.
In 2014 Mnet’s accolades included Best Specialist Agency from B&T, Silver for Best Specialist Agency at Campaign Asia Awards, Best in Show plus three additional category wins at the Asia Pacific Mobile Marketing Association, one from the Global Mobile Marketing Association awards, three Spikes Asia wins, a category winner from the Media Federation of Australia, four winners from the Locus Awards, three winners from the Australian Mobile Design Awards, and an iAward amongst others.
The awards span categories for innovation, creativity, bravery, media, technology/apps, overall agency results, brand awareness and gaming across many government and business sectors. The accolades have been given for various Mnet developments including its breakthrough work for automotive client KIA with the “Game On” app, for Mnet’s globally patented HARK technology, Channel Seven’s The Big Adventure, The Gallipoli campaign for the Department of Veterans Affairs and for Queensland Fire and Rescue Services with a unique disaster coordination App called INCSnap.
“Mobile continues to be the world’s fastest evolving marketing communications platform,” said Mnet CEO Travis Johnson. “Awards recognition benchmarks our work against global competition and most importantly are voted by our peers and high-profile CMOs.” Johnson continued, “I’m most proud of the variety of work that has been awarded across so many of our projects. This work sets our current innovation benchmark that the team strives to surpass with our next client solutions.”
Henry Tajer, incoming global CEO of IPG Mediabrands and executive chairman of the Australia group, said Mnet had become a worldwide leader in mobile innovation and effectiveness by investing and backing its talented team, as well as demonstrating to clients the value of investing in the mobile channel and technology. “In just over two years since we acquired the Mnet business, Travis and his team have built Mnet into a power house that is highlighted by its awards recognition. The level of innovation Mnet adds to our clients business complements the many world-class services Mediabrands delivers.”