The IPG Media Lab is our New York based team made up of marketers, engineers, and creative talent at the forefront of cutting edge technology. The lab team’s single focus is to find new ways to solve business challenges by applying the latest emerging technologies and implementing them in the real world. Ansible has exclusive access to the lab team’s capabilities.
Every year, the Lab round up the most exciting things happening in the industry: emerging market trends, new technologies, and consumer shifts that are reshaping the ways we evaluate, buy, and consume media. And today, we are proud to present you with the Outlook 2017: The Next Wave of Computing, which examines the rising challenges and opportunities for brands as we move past the peak of the smartphone era and start to enter an A.I.-powered, globally connected future.
Trends and themes covered include:
- Advanced Interfaces – The smartphone supply chain has given rise to powerful, cheap computing components that can augment many parts of our bodies, our homes, and our cities with intelligence. We think about these things as IoT devices or wearables, but when backed by machine learning in the cloud, and down up with other devices, they create totally new kinds of advanced interfaces for media.
- Global Culture – The app-ification of all media has had the consequence of breaking down boundaries in how, when, and where that media is consumed, with little regard for your windowing strategy. How can you effectively reach the cohorts of global consumers which share more in common interest and less in geography?
- Augmented Intelligence – A growing suite of cloud services and a new breed of machine learning, constantly analyzing those new inputs, is helping us to deliver new kinds of hyper-personalized experiences. Is your brand ready to embrace the rise of A.I. and tap into the transformative power it will bring to marketing?
Check out the full Outlook report at: https://www.ipglab.com/outlook2017/
Reach out to our Head of Mobile Marketing, Ara Ko (firstname.lastname@example.org), to see how you can leverage the latest in emerging and mobile technology.