IPG Mediabrands Australia CEO Danny Bass has announced senior leadership developments within the group, with

Raeburn will move to his Ansible leadership role in July, at which time Danny Bass will become interim leader for UM as the agency prepares to name a new CEO.

“Placing an executive of Ross’ calibre in charge of Ansible is a true measure of the important role Ansible plays in our Mediabrands business and its future potential,” said Bass. “As clients innovate towards opportunities to better connect with people, mobility is one of the highest priorities and is also where Ansible drives effective change. Ross’ career pedigree and passion has been in digital and mobile, having led Soap Creative until he joined Mediabrands two years ago.”

Bass added that Raeburn has been an outstanding CEO of UM Australia, leading the evolution of the agency’s highly effective Creative Connections positioning, developing best-in-class talent and leaders in each UM market, as well as leading wins of major clients like Tourism Australia, Lion, Optus/Virgin Mobile and the retention of the RACQ business.

Ross Raeburn said; “I couldn’t be prouder of what we achieved at UM over the past couple of years. I’m excited to now join the Ansible team and continue working with incredible brands and progressive marketers to develop genuinely valued and relevant consumer experiences. Ansible’s culture of innovation and dedication to develop it’s own products and IP will remain a key area of focus”.

Danny Bass added, “UM is one of the Australian media industry’s most iconic agency brands and its leadership naturally is of the highest importance to the agency and to the overall Mediabrands group. From July, I will take responsibility for running UM on an interim basis while we finalise recruitment of a UM leader who can continue to innovate this powerhouse agency.”

Bass added, “I am very much looking forward to continuing a close working relationship with Ross as he prepares to transition from UM to Ansible.”

Ansible Australia has a national staff of 62 people and offices in Adelaide, Brisbane, Melbourne and Sydney.