“At Mnet, we are always seeking to find the latest technologies, and through our own investment in R&D, identify ways to utilise new technologies to provide commercial utility for clients.

In the last 12 months, we have built solutions that utilise wearables, beacons, wifi, audio watermarking, virtual reality, developed and patented our own technology, and licensed/introduced new technologies to Australia.

One thing’s for sure – the landscape is going to continue to change, rapidly. And with this rate of change, it’s increasingly difficult for brands to plan/invest/build/launch and stay at the cutting edge of these technologies.

As such we’re committed to investing in this research to monitor, track and understand the technology landscape in Australia – from both a consumer perspective as well as how these technologies could provide utility for brands.

If you have any comments or suggestions, I’d be more than happy to hear them at scott.player@mnetmobile.com

Cheers – Scott, Mnet CEO.