IPG Mediabrands recently acquired Mubaloo, the top enterprise mobility agency in the UK. Moving forward, Mnet will be partnering with Mubaloo to provide relevant mobile content to our Australian audience.

Mubaloo found that many employee mobile applications were too complex and clunky for employees instead of increasing employee productivity, were having a negative impact.

To ensure companies achieve the best ROI from mobile, this white paper highlights our five key success factors for mobile app development:

  • 1. UX – UI
  • 2. APIs & Integration
  • 3. Security
  • 4. Change Management
  • 5. Technology