Statistics from virtually every market around the globe show that the average person does more on mobile now than any other channel. Whilst the increased use of mobile vs desktop is due to various factors such as improved 4G technology and public Wi-Fi signals, the popularity of mobile has also incrementally increased with the enhancement and improvement of user experience design (UX design).

With millions of apps available, apps need to stand out to attract and retain users through optimal functionality combined with intuitive design. This White Paper looks at the evolution of UX design and the rise of Slippy UX.